Eu um dia adoraria conheçer a malta bacana lá da Sony que teçe de forma tão cuidada as estratégias de comunicação.

Sony VP Jack Tretton disse:
[Nintendo and their DS] are appealing to the same audience that Game Boy has always appealed to. (…) They’re potentially losing some of their core audience and they’re not really expanding beyond that, and we think we’re expanding into a completely new audience as we did with PlayStation … we’ll dip down to the younger consumer eventually, and we’ll ultimately appeal to that vastly Earth wide audience we carved out with the original PlayStation.

Eis a verdadeira identidade desse Jack Tretton:

Brain Training? Animal Crossing? Nunca ouvi falar!